Pro-Environmental Behaviour in Indonesia: What Don’t We Recognize?

نویسندگان

چکیده

Global warming and increasing environmental pollution are caused by human behaviour These facts have driven consumer to change their become more environment-friendly. This study aims analyze how psychological factor, namely green appearance consciousness (X1), (X2), green-self identity (X3) influence pro-environmental (Y). research belongs causal associations research. The data were obtained from 130 people, who implemented zero-waste lifestyle. In this we used Partial Least Square analysis method measure relationship between variables. result shows that (X1) (X2) significant influences pro-environmental, while self-identity does not (Y).

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ژورنال

عنوان ژورنال: AMAR (Andalas Management Review)

سال: 2023

ISSN: ['2476-9282', '2548-155X']

DOI: https://doi.org/10.25077/amar.7.1.62-78.2023